Cigarette Advertisements in the 1950s Essay - 1149 Words

In the middle of the twentieth century, mostly during the 1950’s and the 1960’s, smoking was more prevalent and smoking advertisements were more common as well. In the 1950’s, people didn’t know that smoking caused lung cancer and various deadly diseases. One technique that cigarette advertisements in the 1950s advertised their product was to use the doctor as a spokesperson and say their cigarette was the â€Å"doctor’s preference.† Doctors (the image of health) could be associated with cigarettes because people did not consider cigarettes unhealthy. One example of a cigarette company that used this advertising technique in the 1950’s was Camel. Camel’s advertisement’s use of the doctor as a spokesperson and doctor preference, choice of†¦show more content†¦All forms of advertising exploit their potential buyer’s needs or create false needs in order to sell their product. Some of the needs that would be f illed according to this ad are a â€Å"healthy† cigarette, the need for prominence, the need to suit the â€Å"t-zone (throat and taste)†, and for a â€Å"rich, full flavor, and cool mildness† tobacco. The doctor fills the need for a â€Å"healthy† cigarette because doctors represent health. The doctor fulfills the need for prominence because doctors are high up in society and they use this cigarette. Most people feel more prominent when they do things that prominent people do. According to the ad, a healthy, good tasting cigarette suits the false need for one’s â€Å"t-zone†. The tobacco claims to be â€Å"rich, full, and cool in flavor†, which is not a real need but people that smoke a cigarette that they believe is not â€Å"full† may think they need a â€Å"full† cigarette. Most people tend to believe their doctor when it comes to matters of health therefore, the ad is effective. Also, the use of the â€Å"T-zoneâ⠂¬  is effective because it appeals to throat (good for one’s body) and taste (good). The potential buyer will believe that this cigarette is both good and good for them. In addition to â€Å"fulfilling needs†, the Camel  ® article uses images to sell their product. The image of the doctor is big and has a red background. Red is associated with fire (and therefore smoking). Red is also a bold,Show MoreRelatedVintage Cigarette Ads Vs. Modern Cigarette Advertising913 Words   |  4 PagesVintage Cigarette Ads vs. Modern Cigarette Ads When companies create a print advertisement, their main goal is to showcase their product so that they can bring in a load of profit. They may lure in certain audiences whether male, female or children, but how might advertisement be different from the past than in the present? The 1950’s was an era that was heavy in pop culture, with jukebox diners, slick back pompadour hair, I Love Lucy episodes, and jazz music (Watson 3). 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